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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. Q: Can you tell us more about the current trend of diminishing use of search and social?

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. That was until Google updated its algorithm in 2016 and 2017.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

Users could select a category from a drop-down navigation menu, making the search process a whole lot easier. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. The website had a typical 90s look with no carousels and search bars. A search option was undoubtedly the biggest omission.

eCommerce 119
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MarTech’s event marketing experts to follow

Martech

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. Maybe not bad.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. The first feature allows you to search for the most popular content being shared around a certain topic and then identify who shared it. FollowerWonk.

Tools 96