How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Marketing Insider Group
MAY 1, 2023
Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Explainer video script.
Let's personalize your content