Remove link

Digital B2B Marketing

article thumbnail

The Golden Rule for Marketing

Digital B2B Marketing

Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll I’ll spare you the link to the ad). Do you want to see the same ad and hear the same jingle over and over again? Remember the Toyota “Saved by Zero” TV ads?

Rules 100
article thumbnail

Selling your Lead Generation Content

Digital B2B Marketing

Link to the registration page. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. Would you pay $39.99 for this report?

article thumbnail

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Would a 2008 social media impression be comparable to a 2011 impression? If someone emails a link or tells a friend, it is unaccounted for. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly). Follow @jaybaer @jaybaer Jay Baer. I disagree.