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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Jeff Quipp.

Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

16 Web Based Handy Web Designer Tools by Online Marketing Blog Blogger Thomson Chemmanoor shares some of his favorite website design and development tools for tasks such as analyzing page load time, validating CSS files, finding broken links, generating rounded corner and gradients, and more. What are the most important factors to consider when designing (or redesigning) a website?

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. The best research tells you not only what's happening, but why. Highly bookmarkable.

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

Here are more of the most useful business, social media and web marketing tools of 2008. dnScoop Overall, this is more for amusement than practical business use (though the inbound link checker is very thorough and accurate). Projjex extends this functionality with cool, practical features like file tagging to simplify search, time tracking and iPhone integration.

RSS 1

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Tweak something every day.

PPC 1

Best of 2008 (So Far) - SEO Guidance, Part 1

WebMarketCentral

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. In addition to the obvious (e.g.,

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How can you generate lots of high-quality links in just half an hour per day? Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

So here are several more of the best SEO-related pieces from 2008 thus far. Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEM 1

Best of 2008: Website Design

WebMarketCentral

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas?

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

The Internet Marketing Handbook by SEOmoz In one of the best lists of SEO resources ever—and I do not say that lightly— Danny Dover provides links to and short summaries of "almost 100 tools and learning resource that help to master Internet Marketing," from tools for link building and keyword research to a wide range of learning resources and tools for social media marketing.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! This helpful post shows the relative importance of keywords, links, site age and other factors. Which social media sites are most helpful for SEO?

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? Among other points, Rubel contends that the press release will evolve rather than disappear, that blogging has permanently altered the media landscape, and that transparency is paramount in building relationships with a broader range of constituencies. blogging and SEO). tags: PR 2.0

SEO 1

12 Steps to Successful SEO

WebMarketCentral

Re-submit site to search engines / Create and register Google site map It's true that unless you somehow have managed to create a site that absolutely no one links to, there is no need to manually submit your site to the search engines; they'll find it (eventually). Identify sites for linking: by keywords and competitors Perform searches for your top key terms as well as competitor names.

Best of 2008: WordPress Tools and Tips

WebMarketCentral

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.

Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEO Tools from webconfs.com Webconfs.com offers an impressive collection of helpful, free SEO tools for functions such as analyzing backlink anchor text to determine the quality of links to your site, building backlinks, checking keyword density, generating keyword lists and rewriting dynamic URLs. What are the best tools for analyzing your website text?

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Second, SEO efforts need to be aligned with PR and social media outreach efforts, both of which are key link-building activities. About 5% of online marketing spending is dedicated to SEO.

SEO 1

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

PPC 1

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

With that in mind, this post warns against potential SEO errors like crafting less-than-optimal page titles, writing too much for search engines (and not enough for human readers), and building links from low-value sites or bad neighborhoods. Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make?

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008. Try the opposite, though. dare ya.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

Considering Google's move to make more of universal search and personalized search, here are some important points to keep in mind: The basic principles of good SEO (proper use of on-page factors like title, meta tags, headlines and quality content with sufficient keyword density, along with building high-quality external links) principles still apply. "SEO is dead."

Using ALL the Tools of Social Media Optimization

WebMarketCentral

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Counting links the easy way by Searchlight Brian R. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

bedtime story about search engines. A rap about link building. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. Clinton" and "Whitewater").

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? about your organization?

RSS 1

Best of 2007: Interactive PR

WebMarketCentral

build awareness of and credibility for (a) message without relying solely on mainstream publications." Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. Her links are summarized and updated on a periodic basis.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook. How can you make a big splash in social media without a huge budget?

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name." video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! However.a

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Linking Strategies: The Top 10 Link Love Directories by SEO World Blogger Jon Rognerud explains how external links impact SEO results, then lists the top 10 generic directories for link-building (though it is curious that Business.com was mentioned as an afterthought rather than one of the top 10, while the once-powerful-but-now-pathetic dmoz.org still makes his "top" list).

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Social Taggin

SEO 1

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e.,

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. Social Tagging

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

and build an engagement scoring system to optimize from." Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Six Mistakes B2B Marketers Continue To Make With Organic Search

B2B SEO

With that complete, their focus turns to link building. By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some of the most common mistakes we [.].