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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Looking for ideas on how your company could expand its use of social media? Got something to tell the world?

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. is definitely worth a look for midsize and larger enterprises who have focused internal lead management resources. ** technorati tags: marketing automation software, Marketo Lead Management 3.0, software suite.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area.