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Getting More Out of Each Click with "Post-Click Marketing"


LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

Best of 2008: Social Media Optimization, Part 5


Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales. Use Facebook fan pages to help with SEO? Social Tagging

Best of 2008: Social Media Optimization, Part 3


Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?

B2B Marketing Confidential: How to Model Events

B2B Marketing Confidential

Tuesday, October 07, 2008 How to Model Events Ive been thinking a lot lately about events, I guess because of the financial crisis. There has been quite a bit of work on tracking events and "triggers" for marketers but its going to be exciting to see how predictive event detection will evolve. 5:11 PM LEADSExplorer said. Events are things that happen in time and are discrete.

Marketo Releases Marketo Lead Management 3.0


With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. software suite.

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Some others include OpenTracker and  LeadsExplorer  which help identify companies who have been showing an active interest in your website. By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. I am the CEO of netFactor. ufuk Says: December 3rd, 2008 at 1:11 am I would like to advise if you need your website increase traffic. See how it works with our Free Trial program. Not any more.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?