Anything Goes Marketing

OCTOBER 30, 2007

for every dollar spent in 2008. Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25 for every dollar spent on it so there is a downward trend here.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion.

Landing Pages 100

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Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. One suggestion is to send on an email to these "inactives" with an incentive to update their profile by entering them in a contest.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. In today’s economy, many companies are limiting travel in order to save a few bucks.

Social Media 100

Social Media Web 2.0 Media Blogger 100