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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S. Let's take a closer look at those three.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users. Before I started at Kaon, I worked, almost my whole career, in the event and congress industry.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Nesamoney was also Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), a pioneer of data integration software (now the market leader with more than $1 billion in revenue) which he took from a startup to a publicly-traded company. . About Jivox. This is where Jivox comes into play.

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96% of top level marketers believe that tech is driving in-house. Why?

Bannerflow

For Lara Izlan, Director of Programmatic Trading and Innovation at AutoTrader, the pressure to adopt ad tech too fast can lead to: ‘an ad tech infrastructure that is overly complex’. Be warned though, for 22% of brands from the in-housing report believed technology to be a barrier to creativity.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!