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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

Your warm leads leave for “safer” industries or join the ranks of the recently laid-off. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Budgets are reduced or eliminated.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To avoid revenue losses and ensure access for all, we’re going to provide you with some pro tips to improve accessibility. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. They updated them twice since then, in 2008 and 2018. Quick Takeaways.

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Sales and marketing alignment: tips for getting it right with lead generation

markempa

According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. Here are the five tips I shared with him: 1. Sales and Marketing must collaborate on defining leads and marketing objectives.

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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. In 2014, I joined Bright Horizons, a leading global provider of high-quality early education and childcare, where I’m currently vice president of growth operations. Trailhead Trail: Lead During Challenging Times.

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How customer-hero stories help you connect better

markempa

Marketing thinks they’re sending these great leads to sales, and sales, they go into a black hole and then there’s no follow-up. Sales thinks that the leads from marketing are coming from the janitorial staff of the company that they’re selling to. I wrote about the universal lead definition in my book.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Use the scarcity principle wisely; it can motivate action but also lead to hasty decisions.

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Can a social media strategy boost your lead generation efforts?

markempa

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Frequency of your tweets.