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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. Consumer product companies seem to leading this trend. It is more than an attitude.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. These SDR/BDR teams need lead flow in order to do their jobs.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. Put on your reporter’s hat to find compelling social impact stories.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Expand social media strategies. Shift from lead gen to customer retention.

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community. People, in personal social or business settings, thrive on being part of a community.

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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business.

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Can a social media strategy boost your lead generation efforts?

markempa

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Frequency of your tweets.