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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Shorten That Planning Cycle.

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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

Create your forward-thinking marketing plan with our latest Raising the Bottom Line with Next-Level Marketing eBook. CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength. Events are one of the best ways to generate leads.

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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. That’s potentially over half the market without emergency operations plans. .

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. MOFU videos, when done right, accomplish the heavy lifting of sustaining engagement and can turn people into leads. This is where I come into the story.

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community. Enabling buyers in a positive way leads to loyalty. Interaction Experience.

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B2B Demand Generation Predictions for 2021

The Point

These will become incorporated into lead and account scoring, perhaps as criteria for what can become an MQL. Leads will need to pass “credit worthiness” before a closed/won is accepted. “B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting. .

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

Where did your most qualified leads come from? Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s review of the best of Copyblogger for 2008. (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.). What about you?

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