Your B2B Marketing Budget Playbook for 2021 Success [Research]
Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Shorten That Planning Cycle.
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