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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. About Jivox.

eCommerce 114
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Salesforce.

Insiders

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. MOFU videos, when done right, accomplish the heavy lifting of sustaining engagement and can turn people into leads. Personalized videos. Product comparisons & reviews.

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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength. Without your leads, prospects and customers, you are left with only a product and a plan. Only 56% of B2B organizations verify leads before they’re passed to sales.

B2B Sales 118
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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. One cannot forge a bond with another without getting to know that person. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community.

Loyalty 195
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B2B Demand Generation Predictions for 2021

The Point

B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I These will become incorporated into lead and account scoring, perhaps as criteria for what can become an MQL. B2B Demand Generation Predictions for 2021 Click To Tweet.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Emails can be personalized using scripts written in Sailthru’s own Zephyr language. Sailthru is a good example. data sources.