Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing. From Buyer Personas to Target Demand.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

B2B Digital Marketer

DECEMBER 21, 2023

Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies. Use the scarcity principle wisely; it can motivate action but also lead to hasty decisions. Design environments and choice architectures that nudge people towards beneficial behaviors.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Tony Zambito

NOVEMBER 15, 2010

  One organization leading the way is eBay.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate.

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. CRM users see a ranked list of customer records with a system-assigned persona derived using advanced natural language processing, suggested actions such as which products to offer, and the key data values that influenced the ranking. User interface is a second differentiator.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. It all started in 2008, with the launch of GE Reports.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  .  As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

SmartBug Media

SEPTEMBER 27, 2019

But over the years, blogging has turned into one of the leading ways for organizations to share ideas, become the industry information leaders of their respective industries, and earn the trust of current and future clients. In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sure, you can make some badass content your audience loves and increase your inbound leads, but a lot of those leads will need to be nurtured for months to become opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Instead of waiting for a story to break, clever, media-savvy individuals can lead the way by creating stories worth covering.

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Standard

APRIL 6, 2015

A content strategy’s maturity is shaped by the guidance of its parents, otherwise known as the marketers leading its growth. Identify the themes and aligned topics that resonate with your audience personas to drive your strategy rather than building backwards from targeted keywords. Think Topic First, Keyword Second.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Don’t be persona non grata – take the time to really understand the persona of the target audience. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. So I reached out to President Obama's Digital Director Teddy Goff and asked him to share with us the importance of content and how that changed from 2008 to 2012. Everybody says that, so it must be true. Well, to a certain degree, it is.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Adobe Experience Cloud Blog

APRIL 25, 2017

Leading In The Engagement Economy. So how can you lead in the Engagement Economy? It turns out that there are a few personas of online sharers (in fact, you can find out what kind you are here ) and that ultimately, as a brand, or as a person, you are what you share. We work for the buyer. Go curate the experience for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Because they see how it can fuel lead generation and conversion. Let me show you why.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. How many buyer personas do we need? Adele Revella , Buyer Persona Institute .

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Hubspot

NOVEMBER 6, 2014

We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. But there’s more to the story. What This Means For Marketers.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Hubspot

APRIL 24, 2015

Jordin Sparks, an American Idol pop music star with an eye for an edgier, more underground persona, is one such artist. She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 Together, Remi and Sparks produced and released Sparks' first big hit since 2008, called " Double Tap." Remember her?

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 14, 2010

Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. At the end of the day however, does it matter?

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

JUNE 28, 2021

With millennials and gen Z’ers leading the charge, absurd humor about even the most serious issues ( climate change jokes , anyone?) Scary Mommy is a blog started in 2008 by Jill Smokler that gained popularity with its snarky take on parenthood (and jabs at Mommy Bloggers who tried to make it look perfect). has become the norm.

Content Marketing 348

Content Marketing Peer-to-peer Content Banners 348

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. Instead, web traffic was made up of late-stage leads that had most likely already decided to buy a SAP product. By the end of the first year, our content marketing efforts had generated almost 1,000 leads, and converted into approximately $750,000 in revenue.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. Unfortunately, that does not make the business more effective.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Hubspot

JULY 22, 2015

It has to be user-friendly, convey value to different personas, and guide visitors to other parts of the site. Users can hover their mouse over each bar to see where clicking it would lead them -- such as a video snapshot of the community, homecoming highlights, a news story about new funding, and so on. 13) Clemson University.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

The ROI Guy

JANUARY 17, 2011

To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. 6:20 AM Andy said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. They also saw a 678% growth in leads collected. The wins didn’t stop there, either. Where did you go?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. In essence, leading to the scan once and trash results. by Aha-Soft.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. Develop personas Clarify these audience segments by crafting personas highlighting pain points, goals, preferences, and challenges. What themes in your source content are appropriate for your various personas, and how will you move people to action?

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. White Papers are Influence Kings, But Need Persona. Over 200% ROI from a Value Selling Program Sound I.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. This also enables automated lead-to-account matching so leads can be routed quickly and to the right place. Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. M&A on the rise.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62