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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual Events.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. The Case for Taking Your Business (& Sales Transactions) Online. But at HubSpot, we truly believe that anyone can sell online. I know that shift can feel daunting.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Shift from lead gen to customer retention. Impersonal ads and digital experiences.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. According to the Baymard Institute , 21% of American online shoppers abandon their carts due to a long and complicated checkout process. In those days, most online retail sites had a barrage of hyperlinks.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen: Online courses bring higher customer retention rate. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Zappos Insights: Online shoe retailer creates educational spin-off.

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. In 2008, CNet shut the doors on Consumating for good. Listen to them.

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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

Gen Z learned how to communicate online, so they possess a more casual communication style compared to older generations. Leads with results : Seeing is believing for Gen Z. Establish trust by leading with proven outcomes from clients or reputable third-party sources. How does this impact your Gen Z marketing tactics?