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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

E-mail fatigue. trillion e-mails will have been sent by people around the world by the end of this year alone. E-mail fatigue has become a common business complaint. Pop guide to beating e-mail fatigue ," The Irish Times , December 12, 1997. E-mail is perhaps the biggest killer application in recent technology history.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. Copyright © 2008 Rensselaer Polytechnic Institute. – Issue Debate. “Washington, Wikipedia, and Web 3.0:

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.