Biznology

article thumbnail

How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back. A key driver for this trend is the emerging values of millennials and purposeful branding.

Branding 159
article thumbnail

Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. This all changed with what we call the Lehmann Shock in 2008. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Tim Cook is transforming the Apple brand

Biznology

72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). In this sense, he has become a leading CEO-Statesman, similar to other corporate leaders of a century ago: Henry Ford campaigning for world peace, or Andrew Carnegie promoting universal education. shareholder value).

article thumbnail

The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.

article thumbnail

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

And micro-conversions (the steps that lead to conversions). I know plenty of businesses who were doing everything right just before the economy cratered in 2008. You shouldn’t think about page views. You should think about bounce rate. You shouldn’t think about clicks. You should think about conversion rate. Adaptability.

article thumbnail

FIFA World Cup: Social Media Roundup

Biznology

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Cala a Boca Galvao. Old Media vs.

article thumbnail

You’ve probably over-farmed your donors’ land

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe.

Blogger 80