Tony Zambito

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community. Enabling buyers in a positive way leads to loyalty. Interaction Experience.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. as a major source of leads will have to figure out a new avenue. The COVID-19 pandemic has forever altered the global business economy. Artificial Intelligence Will Accelerate.

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

  One organization leading the way is eBay.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate.

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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  .  As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable. 

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Being informed with the right information and insights about buyers is proving to be the single most determining factor leading to content marketing effectiveness. by Aha-Soft.