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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

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BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide. I highly recommend you check it out.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual Events.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength. Without your leads, prospects and customers, you are left with only a product and a plan. Only 56% of B2B organizations verify leads before they’re passed to sales.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. MOFU videos, when done right, accomplish the heavy lifting of sustaining engagement and can turn people into leads. Videos can serve as powerful assets beyond the top of the funnel.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Embrace hybrid events.