article thumbnail

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. WHY : Why are you sending out this email campaign? Copyright © 2010 Tiecas, Inc. All Rights Reserved.

article thumbnail

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. Bookmark the permalink. You are free to unsubscribe at any time.

article thumbnail

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

article thumbnail

How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Effective lead nurturing is all about keeping prospective buyers emotionally loyal to you.