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LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. But LeadLife – like many other marketing automation vendors – found its clients tend to design campaigns as flow charts. This involves a careful balance between complexity and power.

11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. If you do have quantitative objectives in place, are those objectives based on # of raw leads, # of qualified leads, # of opportunities, # of deals, or ROI? 3.

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Interesting Times in The Demand Generation Space

Digital Body Language

After a few years in which us early Demand Generation vendors stumbled around unsure of our own identities, the space has taken on a somewhat clear identity (*nowhere near as clear as the identity of spaces like CRM, but Demand Gen is a lot newer of a space than CRM). As we close out 2008, that's where the core capabilities are in the space. Similarly, the need to communicate with millions of contacts and score leads across multiple geographies and product lines makes data management a key area of focus for them. It's an excellent benefit of the SaaS model.

Comparing Demand Generation Systems

Customer Experience Matrix

But, as I think I wrote in a comment since then, I now believe the best approach is to define several applications and score the vendors in terms of their suitability for each. Lead nurturing: execute repeated contacts with leads over time. Score and distribute leads: assess leads and distribute them to sales when appropriate. Key functions including lead scoring, surveys, data enhancement, lead assignment, and CRM integration. Tags: marketing software lead management software selection demand generation

B2B Marketing Confidential: MarketingSherpa Article--Boosting Lead.

B2B Marketing Confidential

Friday, November 07, 2008 MarketingSherpa Article--Boosting Lead Scores in a Downturn In a previous post , I had mentioned that MarketingSherpa had interviewed me on lead qualification in a downturn. Emphasize quality, not quantity in your lead database Tactic #2. Emphasize recent activity in your lead scoring Tactic #5. View my complete profile

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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At Christmas in 1990 he initiated the first successful communication between a web client and… Read more… Stan Woods | January 6th, 2009 | one comment December 2008 The perfect direct mail list: just 23 companies I recently received this letter, offering me a personalised number plate with my last name on it: The author, one Ray Kessler, needs to get rid of his vanity plate fast. … Being… Read more… Doug Kessler | November 25th, 2008 | no comments Spamalot to the Holy Grail: a personal email journey Are you a spammer?  I’m sure you’re not. 

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. Second, the analysts never want to use terminology used by vendors.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. Reddit.

Numeric Scoring: The Key To Lead Management Success

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Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. The key to getting a campaign up and running quickly is not to make it easier to launch more campaigns but instead to focus marketing attention on the results – well qualified leads. Again, scores change with activity levels and age.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Blogs.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. Hubspot originally used its lead database largely for analytics.

Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Lead farming?

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