Smashmouth Marketing

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual Events.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. To top it off, they raised their hand. SiriusDecisions reports a different number though.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. To top it off, they raised their hand. SiriusDecisions reports a different number though.