Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JANUARY 20, 2009

This is higher market penetration than I expected, although I do recognize that those questions deal more with lead management (a traditional sales automation function) than lead generation (the province of demand generation systems). One final interesting set of figures had to do with marketing measurement.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

JULY 9, 2009

When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. Now it's looking to grow fast. This gave it time to refine its POC processes, add system features, and build initial client references.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120