Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Then 2008’s recession slammed into Paychex’s market with hurricane force. Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. Throughout the 1990s, Paychex grew on average 20 percent annually.
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