Marketing Insider Group
DECEMBER 21, 2020
The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Set new objectives and KPIs. Expand social media strategies. Audit your martech.
Smashmouth Marketing
MARCH 19, 2009
HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Will David follow Goliath?
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Contently
MAY 13, 2019
So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. It’s honestly soul-sucking.
Televerde
JULY 26, 2021
Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ). Reach out today to learn how Televerde can help you optimize your content strategy for lead-gen and sales conversion! Format Your Content So the Best Points Stand Out.
Industrial Marketing Today
JULY 9, 2010
I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. Copyright © 2010 Tiecas, Inc.
Online Marketing Institute
NOVEMBER 4, 2010
Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. I’ve had great success with client syndication programs where the leads generated are put into a nurturing program with content offers that are extensions of the topic in the white paper.
Rev
OCTOBER 13, 2018
I mentioned the recession from 2008 to David and asked how he thought a recession might impact marketing. And so, I think the more we as marketers know the sales numbers and the goals, the more we drive those numbers and help sales reach those goals, the better off we’ll be.”.
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