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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot.

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. Owning “Keywords” is far less important than it was. To the point that I now consider keyword ranking data nearly irrelevant information.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Make sure you’re not paying for irrelevant keywords. billion this year and increase another 10.9% billion in 2021.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. billion unique monthly views.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.”

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. All you need to do is identify the keywords that are starting conversations in your industry. It started online, and it marks a major change in the world of fashion. Here’s why.

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How B2B brands can benefit from social listening

Brandwatch Marketing

Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.”