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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well. TeamLogic IT.

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. The motivation behind selecting a product or experience is different today, as well.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

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Activate Acquires Green Leads

Smashmouth Marketing

He was asking about me, my interests, my life. Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2008 The two of us get married. He said hello with a big smile and carried the conversation for what felt like an hour. Not self-serving at all.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the more interesting. Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. Here’s why.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. A citizen of India can access a store in America and have their product shipped to their home without stepping out the door. Guest post by Mathew Jade.