Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals. I might have added a third meaning: that systems to do predictive modeling are everywhere as well.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 8, 2009

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. It is not to be confused with SAS Interaction Management, an event-detection system based on SAS's Verbind acquisition in 2002.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Click here to read the review, published in April.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 9, 2009

I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. This is characterized by use of search engines to drive traffic to Web sites. social marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. The system usually refreshes the data with each new request, but can be configured to retain data in memory during a multi-step interaction.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot has accepted this challenge. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 10, 2009

Although PrismCubed itself is new, a previous version of the product using the ElastiCube database engine was launched in September 2008 and has more than 6,000 users. On 64 bit systems, this means the amount of potential memory is virtually unlimited.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

NOVEMBER 15, 2012

real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction. The connections are set up during system implementation and then used in real time to look up information about a specific individual during an interaction.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

MARCH 25, 2009

I think it ultimately comes down to whether you'll be using the system like a traditional email engine, sending campaigns to independent lists, or for on-going interactions, where a single, continuously maintained database makes more sense. Act-On released its beta version in June 2008 and started selling last October.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 29, 2009

The product itself was launched only in 2008 and currently has about a dozen customers. The most obvious is that “real time analytics” and “real time interaction management” are increasingly prominent topics among marketers. This monitors customer behaviors for opportunities to initiate an interaction. estimated lifetime value).

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

AUGUST 3, 2009

Parameters of each function can be edited during the set-up or connected to objects like drop-down menus for end-user interaction. Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

APRIL 16, 2009

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. Similarly, data visualization is limited compared to a Tableau or ADVIZOR, but allows some interactive analysis and is more than adequate for day-to-day purposes. But it’s enough for most purposes.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

JUNE 10, 2009

Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. Revenue for 2008 was $120 million and had risen 50% from the previous year. None of this is to suggest that QlikView has anything but a very bright future.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120