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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Create a website experience people want to visit even if they have no intention of buying something. Mobile Mindfulness.

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Activate Acquires Green Leads

Smashmouth Marketing

2008 The two of us get married. 2018 Add IDLs (intent data leads). 2008 The two of us get married. 2018 Add IDLs (intent data leads). We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. 2011 Acquired Target 250 in London to enter the EMEA market.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Tactically, opens fueled automations and inferring intent.

Open Rate 140
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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Google’s intention wasn’t to penalize local service providers. Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search. How Google ’ s Algorithm Updates Have Impacted Local Businesses.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. If you’re a career editor like I am, there may be fewer opportunities to move around and grow your career. Over the last 10-12 years, some digital upstarts started to grow in that vacuum.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example.