6 B2B Email Marketing Strategies to Boost Engagement
The Lead Agency
AUGUST 6, 2018
However, there is a big difference between simply slipping in a ‘Hi [INSERT NAME HERE]’ and genuine personalisation. Just to demonstrate how popular automation has become, in 2008 40% of businesses sent automated welcome messages, that number doubled to 80% in 2013 according to research conducted by Return Path.
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