B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz
PathFactory
MARCH 6, 2023
The data you get from the content consumption behavior enables your team to insert more specific content into the buyer journey, ultimately getting your buyer onto the path of conversion. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?
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