[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"
B2B Marketing Directions
NOVEMBER 12, 2023
This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Anemic Growth in Marketing Spending The increased optimism regarding economic conditions has not produced a substantial increase in marketing spending.
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