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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Anemic Growth in Marketing Spending The increased optimism regarding economic conditions has not produced a substantial increase in marketing spending.

CMO 70
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1%

Spending 120
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers.

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Its really great to see this much interest and excitement about information overload and IORG. A lot of smart folks have given their perspective on information overload and Matts story. April 2008.

Research 100
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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. The original article is here: Information Overload - Problem or Opportunity? "We s a very valid question.

Web 2.0 100
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What marketers need to know to prepare for 2023

Martech

I’m a big believer in staying informed whether it means reading marketing, economic and political news or keeping an eye on the five screens in my office, each of which streams different information. So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Get MarTech!

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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) In September, expectations for future spending growth were also very positive. of respondents with B2B product companies, and 13.1%

CMO 52