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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. I've since been informed that Personality Grader was an April Fool's joke.]) The database can include answers to survey questions and fields imported from Salesforce.com.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here. Among other stuff.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company is set to add these in two weeks, however.

Act-On 120
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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.