2008 Information Process Salesforce.com 
Customer Experience Matrix
OCTOBER 24, 2014
Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. A dashboard lets users pick widgets to display selected information.
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Customer Experience Matrix
AUGUST 3, 2009
That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. A second, more fundamental limitation is that the system can’t access historical data, such as point-in-time snapshots of information which is not retained in operational systems.
Customer Experience Matrix
MARCH 25, 2009
In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company is set to add these in two weeks, however.
Customer Experience Matrix
JULY 30, 2009
So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. I've since been informed that Personality Grader was an April Fool's joke.]) The database can include answers to survey questions and fields imported from Salesforce.com.
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Online Marketing Institute
MARCH 13, 2011
It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? Together, this offers clues about what the visitor might be interested in buying.
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