Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply.  This can be useful for internal processes such as an account management system where automatically sending out a warning email that a client’s account is about to expire would be desired.  For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Pinging is currently not allowed.

Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing. DemandGen Report : You may have to wade through the vendor-sponsored content, which is often hard to distinguish from the regular editorials, but this site provides well-written and informative articles, covering industry news from all the vendors in the space. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. Pinging is currently not allowed.