article thumbnail

How to Build a Personal Brand After a Job Loss

Content Marketing Institute

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully.

article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. About Jivox.

eCommerce 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Monetate last week announced its latest enhancement, a machine-learning-powered “intelligent personalization engine” that supplements its older, rules-based approach. and now also in Europe.

eCommerce 120
article thumbnail

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. We are all as good or as bad as the next person.

article thumbnail

How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. One cannot forge a bond with another without getting to know that person. People, in personal social or business settings, thrive on being part of a community. Personalization.

Loyalty 195
article thumbnail

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Sailthru builds a history of information about individual customers. Sailthru was founded in 2008. customer profiles.

article thumbnail

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ClickZ

30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59