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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

So here are several more of the best SEO-related pieces from 2008 thus far. A tad self-serving, but informative. In-Bound Linking Vs. On-Page SEO by SEO-Space Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links.

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. We were a bit concerned about the various information that started to appear on different internet pages. 2008: CUUSO's Idea Crowdsourcing. Each of these microsites has plot and character explanations, online games, movies, polls, quizzes, and product links.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

The motion of the ball bypasses critical branding pieces, keeping the reader engaged, while ensuring you are subjected to the most pertinent information on the page. . . Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. New Burger Capitals of America. Infographics.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

That was 2008. A central location for communication across multiple stakeholders and external creative partners removes the informational barriers that slow production. What’s more, an added benefit for mature content teams is that aggregate responses to recommendations can potentially inform gaps in content inventory.