Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. This is not okay.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. The market crashed and with it went our plans for certain films, franchise extensions, and synergy plans. Employees need to feel informed and involved.

Planning 104

Planning Allocation Thought Leadership Work Management 104

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. The question becomes, how do marketers pivot their current or traditional marketing plans in an effort to really be in front of the right people? On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Without your leads, prospects and customers, you are left with only a product and a plan.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Martech

SEPTEMBER 21, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.

Open Rate 129

Open Rate Email Marketing Planning Click Rate 129

Webbiquity

SEPTEMBER 5, 2019

He’s recently discussed how he raised money to grow his startup, how he used SEO to support that growth, and how content marketing has played a crucial role in NerdWallet’s success. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. Every penny counts when you have a tight marketing budget.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

BenchmarkONE

SEPTEMBER 17, 2020

The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 110

Social Media Work Management Marketing Management Social Marketing 110

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Curation 102

Curation Purchase Pricing Price 102

Zoominfo

MARCH 8, 2021

Invest in insurance plans that cover common IT and natural disasters — especially ones that are region-specific. In the following examples, some companies put their time into investing and planning and recovered their data — and some did not. After the storm that is data is over, it’s time to put plans into action.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Marketing is Essential During a Recession. Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States.

CMO 52

CMO Customer Surveys Research B2B 52

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. How Domino’s Used Data to Heat Up Their Marketing.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Simply put, they have a ton of information that they just don’t know what to do with.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

B2B Marketing Directions

AUGUST 30, 2020

Image Source: The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles over the past few years - technology, data, and content. The explosive proliferation of marketing technologies has been well documented. Meanwhile, content marketing has become nearly ubiquitous.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. M&A on the rise.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. 2021: M&A on the Rise.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Heinz Marketing

APRIL 27, 2020

We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. Agile isn’t necessarily about sprints: There are analogies from the software development agile world that don’t necessarily apply successfully for marketing. And there’s a difference.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Don’t spray and pray.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

6sense

AUGUST 26, 2021

We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. Agile isn’t necessarily about sprints: There are analogies from the software development agile world that don’t necessarily apply successfully for marketing. And there’s a difference.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

seo.co

MAY 1, 2022

As a result, the information is still raw. Make sure to get your information from legit sources. Sites like Search Engine Land or Search Engine Journal typically vet their information before releasing it. So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily.

Google 98

Google De-duplication SEO Keywords 98

GreenRope

SEPTEMBER 22, 2021

SAN DIEGO, CA - SEPTEMBER 20, 2021 : GreenRope, a complete CRM and marketing automation solution growing in popularity, just earned 5 new badges in the G2Crowd Fall Reports. With GreenRope, users get: All-in-one sales, marketing, and customer service solutions. GreenRope's affordable pricing plans start as low as $99/month.

Work Management 52

Work Management Marketing Management Marketing Automation Services CRM 52

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. That’s potentially over half the market without emergency operations plans. .

Social Media 75

Social Media Planning Media Business 75

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. That’s where content marketing awards enter the arena. Image attribution: Kampus Production on Pexels. Entries do not, however, need to have been created this year.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

ViewPoint

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. This is a pretty big gap, which indicates that something fundamental is missing—a clear plan and a map. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Televerde

JULY 28, 2020

More information is available here. In an old Dilbert cartoon, a sign over the entrance to the marketing department reads “Two Drink Minimum.”. Unjustifiably, marketing often has a reputation as a cost center whose actual contribution to the business isn’t always measurable—or even essential. Please plan to join us.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” Processing.Please wait.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

B2B Marketing Traction

APRIL 2, 2012

” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the blog abandonment rate was over 90%! So, you need to plan enough time to write quality content. How much time each blog post can take.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

Conversica

DECEMBER 20, 2022

That’s the perspective I’ve used to develop our 2023 plan at Conversica. . But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Do you recall that this was during the 2008 Great Recession? When the chatbot actually dies…. is dead, for sure.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70