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B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Lock arms with partners. Put Yourself in the Chair of Your B2B Buyer: At the moment, everyone is being flooded with information. Put Yourself in the Chair of Your B2B Buyer: At the moment, everyone is being flooded with information. Businesses are being forced to rethink B2B messaging. There are many ways to do this.

B2B 124
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The future of data management platforms in the era of CDPs

Martech

That was back in 2008. Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? “Lotame has worn a few different hats over the years.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT.

Web 2.0 100
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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. The original article is here: Information Overload - Problem or Opportunity? "We s happening?â??

Web 2.0 100
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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Information Technology. Information Technology. January 16, 2008. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. . Government & Politics.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”. Focusing on “sprints” (i.e.