Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100