Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. .” Owain Williams , Influencer Marketing Blogger. Influencers can make your voice louder in the noise.

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Interview with Andrea Learned

Onalytica B2B

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership. Journalists in a wide range of topics.

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Interview with ?Shep Hyken

Onalytica B2B

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.