Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. Flows are then made available to customer touchpoint systems as Web services using J2EE.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Sonja Jacob. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Sonja Jacob. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing - Junta 42 , November 4, 2010 I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. This is up from 16% in 2008. Inbound Marketing (98). am extremely passionate about this subject. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40