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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Resources

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?