Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Zoominfo

OCTOBER 5, 2021

Capterra Capterra is a free online service to help businesses find the software they need. Check out the Marketing TV channel for access to hundreds of marketing strategies that you can use to grow your small business. Featured Video: Online Marketing Strategy on a Budget.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. Marketing technology is a given these days. Clients expect you to have expertise in the software products they've chosen. in this rapidly changing space."

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

MAY 1, 2013

That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. We''ve put together a quick little slide show to explain just how hot this year''s event will be, because we''re itching to share our two favorite things with you -- inbound marketing, and the great city of Boston.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Conference 28

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

For example, no software in the world can flag the error between their and there. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. So we’re going to try another approach. “He also writes for the Huffington Post, the Guardian and Social Media Today.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. We always wanted to build software so we transitioned over to creating software for marketers. Head of Marketing for HubSpot Labs, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 21, 2010

It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. Even for charities, direct marketing appeals started falling since 2008. These are the types of questions you won’t be able to answer through traditional marketing. Connect with HubSpot :

Business 28

Business Inbound Marketing Hubspot Landing Pages 28

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? You can also try it for free. You can also try it for free.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

JUNE 30, 2014

They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. Their software brings all customer feedback into one place. 10) Go Inbound Marketing | Element Three. We quickly are becoming the go-to marketing conference within the Midwest. How They''re Doing It. Why We''re Different.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 5, 2014

Well, it''s inbound marketing. only, there''s no mention of "inbound marketing." In fact, there''s only a single mention of the word "marketing" on the entire page. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Industrial Marketing Today

OCTOBER 26, 2009

One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 24, 2013

At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). Tweet This ). Tweet This ). Tweet This ).

Marketing Report 28

Marketing Report Cost per Lead Enterprise Management Planning 28

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Sonja Jacob. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. K ayako | Product Marketing Manager.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 1, 2019

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. 5 Lessons From Our Inbound Marketing Journey. Sound familiar? 2) Be Consistent.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Hubspot

JUNE 13, 2016

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

Examples 28

Examples Ad brokers Best Practices Hubspot 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 5, 2019

Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

B2B Marketing Zone Posts

DECEMBER 1, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing - Junta 42 , November 4, 2010 I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. This is up from 16% in 2008. Inbound Marketing (98). am extremely passionate about this subject. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. Book My Free SaaS Marketing Consultation. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. 2) Blogging.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28