Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz., to 6:00 p.m.

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Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Industrial Marketing Today

APRIL 14, 2012

Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. We became a full-service integrated marketing communications firm. I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing.

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Zoominfo

DECEMBER 19, 2018

Capterra is a free online service to help businesses find the software they need. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. Leadit Marketing. 8. Capterra.

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Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. Marketing' per se just doesn't work on them very well. It was personalized.

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Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? of Tiecas, Inc.

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CMS Development Marketing Websites Work Management Web 2.0 60

Exo B2B

MARCH 8, 2018

Entrepreneur, speaker, author of 48 books, including «eBay for Dummies», «S ocial Media Commerce For Dummies ‘» and « The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More » and, founder of the podcasts # CustServ , # techradio. He also writes for Huffington Post, The Guardian and Social Media Today.

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Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Resources

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Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc. Resources

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Email Marketing Planning Web 2.0 BtoB 60

Zoominfo

OCTOBER 5, 2021

Capterra Capterra is a free online service to help businesses find the software they need. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

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Buying Cycle Buy Marketing Budget Web 2.0 60

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

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Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. However, this is the exception and not the rule and is typically used in product specification or data sheets. All Rights Reserved. Resources

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Features Web 2.0 Planning Work Management 60

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. Flows are then made available to customer touchpoint systems as Web services using J2EE.

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Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. What do you want the post to do for your company?

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Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. We already have lots of brochures and data sheets to give to our prospects and customers. There’s nothing new we can say on our website. Copyright © 2010 Tiecas, Inc.

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3. Resources

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Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. There are enough full service advertising agencies and marketing communication firms. But this doesn't mean your agency shouldn't do inbound marketing.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Industrial Marketing Today

JULY 23, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Exo B2B

MARCH 16, 2017

Name: Marsha Collier – Twitter account: @MarshaCollier – Website / blog: [link] Entrepreneur, speaker, author of 48 books including “eBay for Dummies”, “Social Media Commerce For Dummies” and “ The Ultimate Online Customer Service Guide “: and founder of #CustServ podcasts, #techradio.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I service industrial companies, as you do. I know for me, as the SOLE sales person for my company, digital marketing and social media is not “killing&# the need for face to face meetings with clients; but I do think it is perhaps minimizing the number of meetings, and speeding up the sales cycle. All Rights Reserved.

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Social Media Social Marketing Media Planning 60

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. I first started in marketing when @neilpatel and I founded our consulting company, ACS, in 2003. Head of Marketing for HubSpot Labs, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Jason Schemmel , Harper Collins Christian Publishing. Kyle Tavares, NEPS.

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Hubspot

NOVEMBER 11, 2012

But before we get into that, I think it's important we take some time to thank some veterans for their service. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. He served from 2002-2008 in the Navy Band in Washington, D.C.,

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

DECEMBER 20, 2011

As an inbound marketer, should I care about Instagram? But here are some reasons that, as a marketer, you should at least keep an eye on Instagram, if not begin participating. In 2008, the age of the average user jumped to 33. Creative Ideas for Using Instagram in Marketing. In 2004, it was just for college kids.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Hubspot

AUGUST 23, 2010

No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. The ROI question has now long been part of the conversation about inbound marketing , email and social media. But what is the ROI of customer evangelism?

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ROI Word of Mouth Case Studies Case Study 28

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

JUNE 30, 2014

They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. No longer is customer service some person in the back of the building like Kelly from The Office -- it’s immediate, digital, and genuine with Zendesk. They''re a one-stop shop customer service platform that empowers the whole organization.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Convince & Convert

SEPTEMBER 14, 2010

Collaboration with customers, suppliers, and other value chain partners is viewed as having the most significant impact on time-to-market performance. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.] You can also try it for free. You can also try it for free.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

JULY 18, 2016

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. Die by them.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

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Paid Content Social Media Social Marketing Work Management 28