Industrial Marketing Today
DECEMBER 22, 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.
Hubspot
AUGUST 23, 2010
“ What is the ROI? ” is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. But what is the ROI of customer evangelism?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
JULY 9, 2010
There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? Or do we need to show a verifiable ROI? Sort of the Kaizen of Inbound Marketing Automation.
markempa
JANUARY 11, 2011
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent – 138 – already felt they were producing measurable ROI.
markempa
JANUARY 11, 2011
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent - 138 - already felt they were producing measurable ROI. The same thing is happening all over again, except at a much faster pace.
Industrial Marketing Today
JULY 29, 2010
That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. Unfortunately, the answer is a big NO. How about you, do you see the disconnect?
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Copyright © 2010 Tiecas, Inc.
Expert insights. Personalized for you.
60 
Let's personalize your content