Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. NOTE: Requires registration to download) Please share with your friends and followers: Related posts that may interest you: Social Media Marketing: Time Trap or Opportunity Magnet? Copyright © 2010 Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

markempa

JANUARY 11, 2011

Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it? I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it? I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Zoominfo

OCTOBER 5, 2021

MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Go check out this channel for in-depth, educational marketing content. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES! All Rights Reserved.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Traction

MARCH 19, 2010

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” Find out the best day and time to email by trial and error or by primary research.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4 per week in 2006. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 6, 2011

I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is all about them and not you. Resources

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Refresh - Content gets stale over time. Change the title, heads and subheads and reword the bullets or key points.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. To connect #content to revenue, your #marketing & sales teams need to be tightly aligned. HANDPICKED RELATED CONTENT: Content Marketing and Sales Alignment: Bridging the Gap [New Research].

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

APRIL 5, 2011

Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4. Simply put, if you’re still heavily relying on outbound marketing tactics, it’s time to transform your marketing and adapt to the changed buyer. read full story ).

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

APRIL 11, 2011

The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video. Free Download: How to Use Online Video for Inbound Marketing. This is a fortunate reality for businesses.

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. Go ahead, I dare you.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

DECEMBER 20, 2011

As an inbound marketer, should I care about Instagram? But here are some reasons that, as a marketer, you should at least keep an eye on Instagram, if not begin participating. In 2008, the age of the average user jumped to 33. Not doing so, however, will not cripple your inbound marketing. That's great!

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Hubspot

FEBRUARY 28, 2014

” Your potential applicants and their families are also doing much more of their research before they even reach out to your school, pushing inquiries down to the bottom of your marketing funnel. Inbound Marketing and Your School. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Achinta offers his industrial clients marketing for engineers by an engineer. { webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of Account-Based Marketing. Marketing AND sales functionality.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126