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Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.
Industrial Marketing Today
APRIL 26, 2010
Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
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Industrial Marketing Today
JULY 9, 2010
For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.
markempa
JANUARY 11, 2011
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. If you want to hear more from Sergio, be sure to sign up for MarketingSherpa’s brand new Inbound Marketing Newsletter, which will announce when the 2011 Social Marketing Benchmark guide is released.
markempa
JANUARY 11, 2011
Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. If you want to hear more from Sergio, be sure to sign up for MarketingSherpa's brand new Inbound Marketing Newsletter, which will announce when the 2011 Social Marketing Benchmark guide is released.
Industrial Marketing Today
AUGUST 17, 2010
Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.
Customer Experience Matrix
NOVEMBER 15, 2007
Sure enough, integration and shared interfaces are two of the major themes that SAS lists for the next round of Customer Intelligence releases, due in December. Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. SAS tells me they're working on clarifying all this in the future.)
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