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B2B Marketing Directions
MARCH 19, 2017
Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. And just within the past few months, we've started to hear that machine learning and artificial intelligence will have a major impact on B2B marketing in the near future.
KEO Marketing
FEBRUARY 21, 2017
Chase Hunt, VP Communications, KEO Marketing Inc. Eric Cohen, Co-VP Programming, Yeager Marketing. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Leigh Goldstein, VP of Events, Arizona Technology Council.
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Buzz Marketing for Technology
MARCH 9, 2010
Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. I often get asked the question – how do you.
Customer Experience Matrix
NOVEMBER 15, 2007
The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. It’s not easy because their offerings are so diverse.
Valasys
DECEMBER 18, 2019
They specialize in an array of topics related to inbound marketing & are pretty well-known for writing the how-to-blogs on subjects such as marketing, inbound methodologies, blogging, SEO, automation, social media marketing, customer support & customer relationship management.
Industrial Marketing Today
APRIL 14, 2012
Over the years, our business has grown more towards a mix of strategic marketing consulting along with go-to-market implementation of a full range of digital marketing tactics instead of offering creative services only. Inbound marketing with content doesn’t get any better than this!
Industrial Marketing Today
JULY 6, 2010
In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Continuing with our example… Quicker delivery because a wide range of sizes are available as standard control valves. Motives: how the customers’ needs are satisfied. Benefits: what’s in it for me (customer) WIIFM.
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