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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. Yup, social media does work in the industrial sector, sometimes.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 8) Blog posts help grow opt-in email lists.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) You can read more about compliance in our post about marketing laws.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Here''s the inside story of how our email marketing strategy evolved as our company and database grew. Phase 0 (2006-2007): Building Our Opt-In Email List. Our email marketing program truly started a year before we had an email service provider (ESP) or even an email marketer. November 2008 was a blowout lead gen month.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Now, imagine opting for another SaaS product and integrating the existing software with it. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. In fact, about 92% of SaaS companies fail within the first three years.

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The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

Hubspot

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.