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Why Direct Mail Can't Help Your Business Grow

Hubspot

It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. Even for charities, direct marketing appeals started falling since 2008. “We stopped doing all of our direct mail,” said Lee Crabb, BHAC's PR and marketing specialist.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. Resources

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Two Guys Walk Into a Bar, Talking About Account-Based Marketing

Leadspace

inbound) marketing, with more than a little success. And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. It’s a complementary strategy to existing efforts (inbound, outbound, direct mail, advertising, etc.). We still buy ads online and in airports.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.